Website Segodnia.ua is not a copy of the newspaper with the same name. It was launched later as a separate project. The website has its own editorial team, yet there is co-operation between the editors of both the website and the newspaper teams to increase the efficiency of the work of individual journalists or photo-correspondents and to coordinate work to avoid unnecessary duplication. After Svetlana Panyushkina has joined the team of the website, the traffic has increased. This success is related to the fact that Panyushkina is not just an editor but a media manager. The website has a Ukrainian version that indicates the outlet’s interest for Ukrainian readership, though given the editorial policy, it may not seem the target group.
Media Companies / Groups
Media Group Ukraine
Joint stock company “System Capital Management” (SCM) (70,0001 %) is owned by Rinat Akhmetov, «SCM Limited» (29,9999 %). The company is registered in Cyprus. SCM Company (System Capital Management) Limited is for 100% part of SCM Group.
“Segodnya Multimedia” (“Today Multimedia”), Private Joint Stock Company. Rinat Akhmetov is an owner.
Affiliated Interests Founder
The richest Ukrainian citizen (according to “Forbes” as for March, 2016 he had $2.3 bln. Before war and crisis he had $16 bln. He took the 39th place in the world in 2012). He owns “Ukraina” (“Ukraine”) TV-channel. Mainly his business is focused in metallurgic, coal mining and energetic areas. He was the main sponsor of the Party of Regions (now it is called “Oppositional bloc”) during the rule of Yanukovich. People’s deputy of two convocations (2006-2012).
Vasyl Potapov is Director-General, Editor-in-Chief of “Segodnya Multimedia” (“Today Multimedia”), Private Joint Stock Company.
Affiliated Interests Ceo
Before his work in “Segodnya Multimedia” (“Today Multimedia”), Vasyl Potapov was an Associate Director General responsible for business development in “Pronto-Media” multimedia company. It is a leader of Russian market of advertising information media outlets. “Pronto-Media” includes publishing chains in Russia, Belorussia, Kazakhstan and Ukraine.
Affiliated Interests Editor-In-Chief
Svitlana Panyushkina heads Segodnia.ua (Today.ua) from February 1, 2012. Before that she was an editor of internet media outlet Delo.ua and Delo (“Job”) newspaper. Prior to that she was a head of an educational project “Journalism of digital future”. It is funded by”Rozvytok Ukrainy” (“Ukraine’s development”) fund created by Rinat Akhmetov. From 2002 to 2007 Svitlana worked in “Ekonomika” (“Economics”) publishing house in weekly media outlet “Investgazeta” (“Investnewspaper”) at the positions of journalist and “Companies and markets” section editor. She propelled the website to the top in rates of website traffic via the system of editorial stuff convergence (20 people work in Segodnia.ua editor’s office and 80 people work in newspaper).
Other Important People
Mykhailo Gannytsky was an editor in chief of the website before Svitlana Panyushkina. After that he was a head of UNIAN agency. There he gained the sight because of scandals dealing with pursued editorial pressure policy.
Olena Gromnytska is a former press-secretary of the second president of Ukraine Leonid Kuchma. She headed the holding “Segodnya Multimedia” (“Today Multimedia”) from July 2011 to January 2012.
Affiliated Interests other important people
Olena Gromnytska had a conflict with editorial staff of the holding, including the website. She threated to dismiss the whole staff. As a result, her employment was forfeited by supervisory board of System Capital Management group.
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
There were difficulties with verification of data of internet audience coverage and website traffic from different sources.
Sources Media Profile
Unified state register of the Ministry of justice of legal entities, individual entrepreneurs and civic formations. Retrieved August 2016, from https://usr.minjust.gov.ua/
(2012, February 1). Телекритика. Світлана Панюшкіна очолила Segodnya.ua (ДОПОВНЕНО). Retrieved in September 2016 from http://ru.telekritika.ua/news/2012-02-01/69186
(2013, May 15). Mediasapiens. ВідеоТека. Светлана Панюшкина: "В Украине есть онлайн-ресурсы, которые зарабатывают миллионы". Retrieved in September 2016 from http://video.mediasapiens.ua/show/lektsiyi/1486-svetlana_panjushkina_v_ukraine_est_onlaijn-resursy_kotorye_zarabatyvajut_milliony_15.05.2013
Official website of this Segodnya. История. Retrieved in September 2016, from http://segodnya-multimedia.com/?page=8