TRK Lux

TRK Lux was founded in 1999 in Lviv by Andriy Sadovyi - leader of “Samopomich” party and Mayor of Lviv. It consists of different media outlets, such as TV Channel 24, Internet outlets 24.tv and Zaxid.net, radio stations Lux FM and Radio 24. All of them combine entertainment and information programmes and broadcast in all regions of Ukraine. The holding is under strong influence of Andriy Sadovyi and is de facto owned by two families: the Sadovyis and the Andreykos. These families own only media businesses with the only exception of Kateryna Kit-Sadova, who also has a restaurant called “Italiyskiy Dvoryk”.

Key facts

Business Form

private

Legal Form

Partnerships: Similarly, a partnership is simply a business owned by two or more people that hasn't filed papers to become a corporation or a limited liability company (LLC). You don't have to file any paperwork to form a partnership -- the arrangement be

Business Sectors

Broadcasting, Advertising, Production, Distribution of content, Internet services

Ownership

Individual Owner

Kateryna Kit-Sadova

Born in Kalush, near Lviv, Kateryna Kit-Sadova graduated from Lviv Academy of Arts and moved to Kyiv, where she worked at the Soros’ Centre for Contemporary Art. Kateryna married the Mayor of Lviv, Andriy Sadovyi in 2001. They have five children and live in Lviv. Kateryna is a legal co-owner of TRK Lux and a co-founder of LLC “Korolivskiy Dvir” (Royal Yard), which owns a restaurant in Lviv called “Italiyskiy Dvir” (Italian Yard).

76.8%
Media Outlets
Other Media Outlets

Other TV Outlets

Channel 24 (0,38%)

Other Radio Outlets

Lux FM (27,57%)

Other Online Outlets

24.tv (13%)

Facts

Media Business

Media Business

Film industry/ Fiction rights
Advertisement
Theatre and concert support
Cable/ satellite
TV Broadcasting | Channel 24
Radio Broadcasting | Radio 24, Lux FM
Online media | 24.tv

General Information

Founding Year

1999

Founder

Andriy Sadovyi

Affiliated Interests Founder

Andriy Sadovyi was born on 19.08.1968 in Lviv. A graduate of Lviv Technical School of Radioelectronics, he later obtained three degrees, including Electronic Engineering degree from Lviv Polytechnic State University, where he met Roman Andreyko, Finance and Economics degree and finally a Master’s degree in State Governance. In 2002-2006 he was the Head of the Board of Directors of “TV and Radio Company Lux”. Since 2005 he is the leader of the political party “Samopomich”. In 2006 he was elected as the Mayor of Lviv for the first time, followed by elections in 2010. Andriy Sadovyi is still the Mayor of Lviv and is married to Kateryna Kit-Sadova (the current co-owner of the “TV and Radio Company Lux”). Together they have five sons.

Employees

284*

Contact

79008 Lviv

Halytska square 15

Tel.: (0322)2977779

2977773

Email: o.denyschuk@24tv.com.ua

Tax/ ID Number

UA 4000128995

Financial Information

Revenue (Financial Data/ Optional)

1,7 mln $

Operating Profit (in Mill. $)

0,12 mln $

Advertising (in % of total funding)

MD

Management

Executive Board + Interests Executive Board

Roman Andreyko, CEO, 1968 year of birth, 20 years of professional experience

Non-Executive Board + Interests Non-Executive Board

MD

Supervisory Board + Interests Supervisory Board

Kateryna Kit-Sadova, Head of Supervisory Board, 1974 year of birth, 10 years of professional experience.

Other Influential People + Interests Other Influential people

Bohdan Chetverzhuk, Reviser, 1953 year of birth, 9 years of professional experience

Further Information

Headlines

Andrey Sadovoy re-registered his business on the name of his wife and the CEO of RK Lux. Retrieved in 01.09.2016.

http://mediananny.com/novosti/2315422/

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Meta Data

The financial data was found on the website of the auditing consulting agency’s website, retrieved from: http://teleradiolux.bfg.lviv.ua/ (04.09.2016).
The IMI article describes the links within the media holding and relations of the stake-holders, retrieved from: http://imi.org.ua/analytics/50023-komu-nalejat-lvivski-zmi.html (24.08.2016).
During the research two conclusions were made. First, extensive information on the Internet could be found predominantly for male actors. Thus, it is safe to say that in Ukraine information about male actors in business and politics is more accessible than about their female counterparts. However, there were interviews and articles about Marta Bilska, who is the Editor-in-Chief of Radio 24 and Lux FM. Final beneficiaries of companies associated with Andreyko and Sadovy families were female actors, wives of Roman Andreyko and Andriy Sadovyi, about whom information was very difficult to obtain, to the extent that we used their respective Facebook profiles. Therefore, the scarcity of information about an actor may indicate that the person is in fact not an actual owner. Based on this, we concluded, that the factual owners and decision-makers can be defined based on their public exposure.
* according to the data provided in the financial report of TRK Lux by their auditing company, the estimated number of employees is 284.
** Revenue was calculated based on the exchange rate for April 18 2016 of the National Bank of Ukraine (43.337.000 and 3.053,000 Hryvna)

Sources

Андрейко Роман Богданович. Досье на LB.ua. Retrieved in September 2016

http://files.lb.ua/person/2127_andreyko_roman_bogdanovich.html

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