Radio 24
Radio 24 was launched in 2011 and belongs to Roman and Oksana Andreyko. The Radio offers information and entertainment-oriented content, broadcasted in Ukrainian. The news blocks are on air every 15 min. The radio is a part of the media holding “TV and Radio Company Lux”, which was founded by the Mayor of Lviv, Andriy Sadovyi, who is also the leader of the political party “Samopomich” (Self-Reliance). At the moment, the media holding belongs to his wife, Kateryna Kit-Sadova (76,8%), and a member of “Samopomich”, his business partner Roman Andreyko (13,1%). The last to join the holding was Oksana Andreyko – Roman Andreyko’s wife, who received 10,1% in 2012. The radio is broadcasting in 14 Oblasts, including the Antiterrorist Operation zone (ATO), i.e. in Donetsk and Luhansk (since July 2014).On ownership structure:The Radio 24 is owned by three legal entities: “Praymedia”, “Agentsia Videorishen”, and “Radio “Continent”. Respectively, “Praymedia” owns “Agentsia Videorishen” that fully belong to the Andreykos, and “Radio “Continent” is 100% owned by Natalya Marchuk, the former lawyer of media holding “Lux”. However, there is inconsistency in data on the final beneficiary of the Continent: according to the documents provided on the official website of Radio 24, Natalya Marchuk is both the final beneficiary and the director of the Continent (dated 31.12.2015), while the data available on the Public Register names two final beneficiaries: Roman Andreyko and LLC “Zahid” (West). The latter in turn belongs to the same Roman Andreyko and Kateryna Kit-Sadova (dated 15.04.2015). There is a low probability that the data available on the Public Register has not been updated yet. After a thorough research of the ownership documents provided on the official website of Radio 24, we found that Roman Andreyko and Natalya Marchuk have a common son – Markiyan Andreyko.
Audience Share
5.32
Ownership Type
private
Geographic Coverage
National
Content Type
free content
Media Companies / Groups
TRK Lux
Ownership Structure
/
Voting Rights
/
Individual Owner
General Information
Founding Year
2011
Founder
Roman Andreyko
Affiliated Interests Founder
Roman Andreyko is the founder and a co-owner of Radio 24. Born in Lviv in 1968, he graduated from Lviv Polytechnic University in 1995, where he met the Mayor of Lviv, Andriy Sadovyi. Roman has been working for the radio Lux FM since 1993. Starting as a technical director, he became the CEO as well as an Executive Partner of the Lux media holding in 1999. In 1998-2002 he was elected to the Lviv City Council. In 2014-2015 he was a Kyiv City Council Deputy and a permanent member the Committee on Information Policy and Advertisement. He is married to Oksana Andreyko, who is the second co-owner of Radio 24.
Ceo
Roman Andreyko
Affiliated Interests Ceo
Roman Andreyko is the founder and a co-owner of Radio 24. Born in Lviv in 1968, he graduated from Lviv Polytechnic University in 1995, where he met the Mayor of Lviv, Andriy Sadovyi. Roman has been working for the radio Lux FM since 1993. Starting as a technical director, he became the CEO as well as an Executive Partner of the Lux media holding in 1999. In 1998-2002 he was elected to the Lviv City Council. In 2014-2015 he was a Kyiv City Council Deputy and a permanent member the Committee on Information Policy and Advertisement. He is married to Oksana Andreyko, who is the second co-owner of Radio 24.
Editor-In-Chief
Marta Bilska
Affiliated Interests Editor-In-Chief
Marta Bilska is the Programme Director of both Radio 24 and Lux.fm. Born on 28.07.1975 in Lviv, she studied Journalism at Lviv National University and graduated in 1998. Marta has also been a permanent host of the Jazz Bez Festival.
Other Important People
Andriy Sadovyi
Affiliated Interests other important people
Andriy Sadovyi was born on 19.08.1968 in Lviv. A graduate of Lviv Technical School of Radioelectronics, he later obtained three degrees, including Electronic Engineering degree from Lviv Polytechnic State University, where he met Roman Andreyko, Finance and Economics degree and finally a Master’s degree in State Governance. In 2002-2006 he was the Head of the Boar of “TV and Radio Company Lux”. Since 2005 he is the leader of the political party “Samopomich”. In 2006 he was elected as the Mayor of Lviv for the first time, followed by elections in 2010. Andriy Sadovyi is still the Mayor of Lviv and is married to Kateryna Kit-Sadova (the current co-owner of the “TV and Radio Company Lux”). Together they have five sons.
Contact
Kyiv, Volodymyrska str 61/11, room 44
Phone: +380 (44) 201 11 02
Email: news@radio24.ua
Advertisement Dept. Email: reklama@radio24.ua
Homepage: www.radio24.ua
Financial Information
Revenue (in Mill. $)
MD
Operating Profit (in Mill. $)
MD
Advertising (in % of total funding)
MD
Market Share
MD
Further Information
Headlines
Natsrada (National Council) explained why Radio 24 was allowed to broadcast in Donetsk and Luhansk, retrieved from: http://ru.telekritika.ua/rinok/2014-08-01/96510, (25.08.2016).
Programme Director of Radio 24 Marta Bilska: due to the Radio 24 broadcasts in ATO, we regularly receive threats, retrieved from: http://ru.telekritika.ua/rinok/2015-09-29/111675, (25.08.2016).
Meta Data
During the research two conclusions were made. First, extensive information on the Internet could be found predominantly for male actors. Thus, it is safe to say that in Ukraine information about male actors in business and politics is more accessible than about their female counterparts. However, there were interviews and articles about Marta Bilska, who is the Editor-in-Chief of Radio 24 and Lux FM. Final beneficiaries of companies associated with Andreyko and Sadovy families were female actors, wives of Roman Andreyko and Andriy Sadovyi, about whom information was very difficult to obtain, to the extent that we used their respective Facebook profiles. Therefore, the scarcity of information about an actor may indicate that the person is in fact not an actual owner. Based on this, we concluded, that the factual owners and decision-makers can be defined based on their public exposure.
Sources
Unified state register of the Ministry of justice of legal entities, individual entrepreneurs and civic formations. Retrieved in August 2016, from https://usr.minjust.gov.ua/
State register of the National Council of Television and Radio Broadcasting of Ukraine. Retrieved in August 2016, from http://www.nrada.gov.ua/ua/derzhavniyreestr.html
Audience share: TNS/ Survey: Dar 2016 w2, retrieved on 23 August 2016 from http://retro.ua/about/audience
The official website of Radio 24. Retrieved on 23 August 2016 from https://radio24.ua/contacts
Natalia Onisko (2016) IMI article: Komu nalejat Lvivski ZMI. Retrieved on 24 August 2016 from http://imi.org.ua/analytics/50023-komu-nalejat-lvivski-zmi.html
