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Website is not a copy of the newspaper with the same name. It was launched later as a separate project. The website has its own editorial team, yet there is co-operation between the editors of both the website and the newspaper teams to increase the efficiency of the work of individual journalists or photo-correspondents and to coordinate work to avoid unnecessary duplication. After Svetlana Panyushkina has joined the team of the website, the traffic has increased. This success is related to the fact that Panyushkina is not just an editor but a media manager. The website has a Ukrainian version that indicates the outlet’s interest for Ukrainian readership, though given the editorial policy, it may not seem the target group.

Key facts

Audience Share


Ownership Type


Geographic Coverage


Content Type

free content

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

2 ♥

Media Companies / Groups

Media Group Ukraine


Ownership Structure

Joint stock company “System Capital Management” (SCM) (70,0001 %) is owned by Rinat Akhmetov, «SCM Limited» (29,9999 %). The company is registered in Cyprus. SCM Company (System Capital Management) Limited is for 100% part of SCM Group.

Voting Rights


Individual Owner

Media Companies / Groups

General Information

Founding Year



“Segodnya Multimedia” (“Today Multimedia”), Private Joint Stock Company. Rinat Akhmetov is an owner.

Affiliated Interests Founder

The richest Ukrainian citizen (according to “Forbes” as for March, 2016 he had $2.3 bln. Before war and crisis he had $16 bln. He took the 39th place in the world in 2012). He owns “Ukraina” (“Ukraine”) TV-channel. Mainly his business is focused in metallurgic, coal mining and energetic areas. He was the main sponsor of the Party of Regions (now it is called “Oppositional bloc”) during the rule of Yanukovich. People’s deputy of two convocations (2006-2012).


Vasyl Potapov is Director-General, Editor-in-Chief of “Segodnya Multimedia” (“Today Multimedia”), Private Joint Stock Company.

Affiliated Interests Ceo

Before his work in “Segodnya Multimedia” (“Today Multimedia”), Vasyl Potapov was an Associate Director General responsible for business development in “Pronto-Media” multimedia company. It is a leader of Russian market of advertising information media outlets. “Pronto-Media” includes publishing chains in Russia, Belorussia, Kazakhstan and Ukraine.


Svitlana Panyushkina

Affiliated Interests Editor-In-Chief

Svitlana Panyushkina heads ( from February 1, 2012. Before that she was an editor of internet media outlet and Delo (“Job”) newspaper. Prior to that she was a head of an educational project “Journalism of digital future”. It is funded by”Rozvytok Ukrainy” (“Ukraine’s development”) fund created by Rinat Akhmetov. From 2002 to 2007 Svitlana worked in “Ekonomika” (“Economics”) publishing house in weekly media outlet “Investgazeta” (“Investnewspaper”) at the positions of journalist and “Companies and markets” section editor. She propelled the website to the top in rates of website traffic via the system of editorial stuff convergence (20 people work in editor’s office and 80 people work in newspaper).

Other Important People

Mykhailo Gannytsky was an editor in chief of the website before Svitlana Panyushkina. After that he was a head of UNIAN agency. There he gained the sight because of scandals dealing with pursued editorial pressure policy.

Affiliated Interests other important people

Olena Gromnytska had a conflict with editorial staff of the holding, including the website. She threated to dismiss the whole staff. As a result, her employment was forfeited by supervisory board of System Capital Management group.


Head office of “Segodnya Multimedia” (“Today Multimedia”), Private Joint Stock Company is at Borshchahivska str., 152b, Kyiv, 03056, Ukraine

Head office phone numbers +38 (044) 457 24 00, 206 66 30 fax: +38 (044) 457 23 87

Website link

Financial Information

Revenue (in Mill. $)


Operating Profit (in Mill. $)


Advertising (in % of total funding)


Market Share


Further Information



Meta Data

There were difficulties with verification of data of internet audience coverage and website traffic from different sources.


Unified state register of the Ministry of justice of legal entities, individual entrepreneurs and civic formations. Retrieved August 2016, from

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