TRK Lux
TRK Lux was founded in 1999 in Lviv by Andriy Sadovyi - leader of “Samopomich” party and Mayor of Lviv. It consists of different media outlets, such as TV Channel 24, Internet outlets 24.tv and Zaxid.net, radio stations Lux FM and Radio 24. All of them combine entertainment and information programmes and broadcast in all regions of Ukraine. The holding is under strong influence of Andriy Sadovyi and is de facto owned by two families: the Sadovyis and the Andreykos. These families own only media businesses with the only exception of Kateryna Kit-Sadova, who also has a restaurant called “Italiyskiy Dvoryk”.
Business Form
private
Legal Form
Partnerships: Similarly, a partnership is simply a business owned by two or more people that hasn't filed papers to become a corporation or a limited liability company (LLC). You don't have to file any paperwork to form a partnership -- the arrangement be
Business Sectors
Broadcasting, Advertising, Production, Distribution of content, Internet services
Individual Owner
Born in Kalush, near Lviv, Kateryna Kit-Sadova graduated from Lviv Academy of Arts and moved to Kyiv, where she worked at the Soros’ Centre for Contemporary Art. Kateryna married the Mayor of Lviv, Andriy Sadovyi in 2001. They have five children and live in Lviv. Kateryna is a legal co-owner of TRK Lux and a co-founder of LLC “Korolivskiy Dvir” (Royal Yard), which owns a restaurant in Lviv called “Italiyskiy Dvir” (Italian Yard).
Roman Andreyko is the CEO of Radio Lux and Radio 24, founder and a co-owner of Radio 24. Born in Lviv in 1968, he graduated from Lviv Polytechnic University in 1995, where he met the Mayor of Lviv, Andriy Sadovyi. Roman has been working for the radio Lux FM since 1993. Starting as a technical director, he became the CEO as well as an Executive Partner of the Lux media holding in 1999. In 1998-2002 he was elected to the Lviv City Council. In 2014-2015 he was a Kyiv City Council Deputy and a permanent member the Committee on Information Policy and Advertisement. He is married to Oksana Andreyko, who is the second co-owner of Radio 24.
Born in 1968 in Lviv, Oksana Andreyko is married to Roman Andreyko. She studied at Lviv Polytechnic University with her husband. Oksana is a co-owner of Radio-24 and one of the shareholders in media holding “Lux”. Oksana is not a public person, therefore the information was mainly obtained through her Facebook profile.
Other TV Outlets
Channel 24 (0,38%)
Other Radio Outlets
Lux FM (27,57%)
Radio 24 (5,32%)
Other Online Outlets
24.tv (13%)
Media Business
Media Business
Film industry/ Fiction rights
Advertisement
Theatre and concert support
Cable/ satellite
TV Broadcasting | Channel 24
Radio Broadcasting | Radio 24, Lux FM
Online media | 24.tv
General Information
Founding Year
1999
Founder
Andriy Sadovyi
Affiliated Interests Founder
Andriy Sadovyi was born on 19.08.1968 in Lviv. A graduate of Lviv Technical School of Radioelectronics, he later obtained three degrees, including Electronic Engineering degree from Lviv Polytechnic State University, where he met Roman Andreyko, Finance and Economics degree and finally a Master’s degree in State Governance. In 2002-2006 he was the Head of the Board of Directors of “TV and Radio Company Lux”. Since 2005 he is the leader of the political party “Samopomich”. In 2006 he was elected as the Mayor of Lviv for the first time, followed by elections in 2010. Andriy Sadovyi is still the Mayor of Lviv and is married to Kateryna Kit-Sadova (the current co-owner of the “TV and Radio Company Lux”). Together they have five sons.
Employees
284*
Contact
Tax/ ID Number
UA 4000128995
Financial Information
Revenue (Financial Data/ Optional)
1,7 mln $
Operating Profit (in Mill. $)
0,12 mln $
Advertising (in % of total funding)
MD
Management
Executive Board
Roman Andreyko, CEO, 1968 year of birth, 20 years of professional experience
Non-Executive Board
MD
Supervisory Board
Kateryna Kit-Sadova, Head of Supervisory Board, 1974 year of birth, 10 years of professional experience.
Oksana Andreyko, Secretary of Supervisory Board, 1968 year of birth, 11 years of professional experience
Other Influential People
Bohdan Chetverzhuk, Reviser, 1953 year of birth, 9 years of professional experience
Further Information
Headlines
Andrey Sadovoy re-registered his business on the name of his wife and the CEO of RK Lux. Retrieved in 01.09.2016.
A house with much unknown. Retrieved on 03.09.2016.
Meta Data
The financial data was found on the website of the auditing consulting agency’s website, retrieved from: http://teleradiolux.bfg.lviv.ua/ (04.09.2016).
The IMI article describes the links within the media holding and relations of the stake-holders, retrieved from: http://imi.org.ua/analytics/50023-komu-nalejat-lvivski-zmi.html (24.08.2016).
During the research two conclusions were made. First, extensive information on the Internet could be found predominantly for male actors. Thus, it is safe to say that in Ukraine information about male actors in business and politics is more accessible than about their female counterparts. However, there were interviews and articles about Marta Bilska, who is the Editor-in-Chief of Radio 24 and Lux FM. Final beneficiaries of companies associated with Andreyko and Sadovy families were female actors, wives of Roman Andreyko and Andriy Sadovyi, about whom information was very difficult to obtain, to the extent that we used their respective Facebook profiles. Therefore, the scarcity of information about an actor may indicate that the person is in fact not an actual owner. Based on this, we concluded, that the factual owners and decision-makers can be defined based on their public exposure.
* according to the data provided in the financial report of TRK Lux by their auditing company, the estimated number of employees is 284.
** Revenue was calculated based on the exchange rate for April 18 2016 of the National Bank of Ukraine (43.337.000 and 3.053,000 Hryvna)
Sources
Андрейко Роман Богданович. Досье на LB.ua. Retrieved in September 2016
http://files.lb.ua/person/2127_andreyko_roman_bogdanovich.html
Official website of Radio.24. Retrieved in September 2016
Unified state register of the Ministry of justice of legal entities, individual entrepreneurs and civic formations. Retrieved in August 2016.
